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Research papers

Evaluation of a corporate image campaign

Many corporations have begun intensive advertising campaigns to improve their public images. These programs involve taking a strong stand on matters of public policy. This paper will examine two diverse approaches to the problem. One company has...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Malcolm B. Ochs
June 15, 1981
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Citation

Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign


Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
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Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Translating qualitative research findings into successful advertising and marketing action

The paper sets out to show the unique role that carefully executed qualitative research can play in providing a detailed understanding of consumer behaviour within a given market, and of the attitudes, imagery, wants and needs which underlie and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Mary Goodyear
June 15, 1980
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Citation

Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/translating-qualitative-research-findings-into-successful-advertising-and-marketing-action-


Research reports

Consumer attitudes to service in the home

This research shows that there is a casefor national advertising at a corporate level,chiefly to communicate the Prudential as animportant company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1980
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Citation

, C. (1980a, February 01). Consumer attitudes to service in the home. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-service-in-the-home


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread


Research reports

Popeye: Concept Evaluation

The researchwas intended to aid the brand group in the further development of Project Popeye.The research objectives therefore were:1. To provide an insight into the currentlaundering methods and routines employed by housewives, particularly with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Popeye: Concept Evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/popeye-concept-evaluation


Research reports

Pyrex roasters and advertising research

In more general terms the opportunity was takenof the research to examine the current positionof Pyrex and the state of attitudes to the brandand its products. Information was sought onthe performance of current Pyrex advertising ontelevision and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research


Research reports

Qualitative research into Dairy Box Eggs

Rowntree Mackintoshare considering producing a Dairy Box egg in theMackintosh style i.e. a sealed egg with bagged, foilwrapped chocolates inside.The objectives of the research reported here wereto examine responses to the change of style andmore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into Dairy Box Eggs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-eggs